BRANDING & VISUAL IDENTITY
Ideas shaped into memorable brand stories.
Branding and visual identity presented through conceptual projects that explore different approaches to design, communication, and brand application.
Conceptual projects that reflect my approach to branding, visual content, and memorable messaging.
CLICK THE IMAGE TO VIEW THE FULL PROJECT
CONCEPTUAL PROJECT · BRANDING
SHADOW OF STONE
Where the sun lingers on warm Dalmatian stone and grapevines grow between the sea and the rugged landscape, a wine story takes shape — one that carries the character of its region in every detail.
Shadow of Stone is envisioned as a Dalmatian winery inspired by the enduring character of stone, the warmth of the Mediterranean sun, the wild spirit of the Adriatic, and the richness of red wine.
LOGO · VISUAL IDENTITY · PACKAGING DESIGN
VISUAL IDENTITY SYSTEM
The logo, color palette, and typography come together to create a cohesive, recognizable visual system inspired by Dalmatian stone, the warmth of the sun, and the rich tones of ripe wine.
BRAND APPLICATIONS
The brand identity is carried consistently across the bottle, labels, caps, and wine list, creating a cohesive and recognizable brand experience.
A SPACE THAT CONTINUES THE STORY
The winery space carries the brand story forward through Dalmatian stone, oak, and subtle gold accents.
CONCEPTUAL PROJECT · SMOOTHIE & TREATS BRAND
FRUITUDE
Fruitude is a bright, playful concept built around creamy fruit smoothies, refreshing flavor combinations, and sweet treats that are hard to resist. It was created for people who appreciate small moments of pleasure, good energy, and flavors that can instantly lift the mood. The visual identity, packaging, and promotional content come together to create a fresh, warm, and instantly recognizable brand.
FRUITUDE IN MOTION
Bright colors, a relaxed group, and dynamic framing capture the brand’s youthful, urban energy.
New flavors that keep you coming back. A vibe you can’t resist.
From refreshing drinks to irresistible desserts, every product combines bold flavor, playful textures, and Fruitude’s signature energy.
MATCHA SPLASH
Iced matcha with creamy milk and a fresh finish — a little reset for a better vibe.
PISTACHIO CRUNCH
Silky pistachio cream, juicy raspberries, and crunchy crumbs come together in an irresistibly creamy bite.
CHOCO STACK
Soft pancakes drizzled with silky chocolate and topped with crunchy hazelnuts.
BERRY BLISS
Fluffy sponge cake, cloud-like cream, juicy strawberries and blueberries, all finished with a glossy berry sauce
VISUAL IDENTITY IN USE
From packaging and glassware to menus and napkins, every element carries Fruitude’s signature colors, playful personality, and cohesive visual identity.
SELECTED BRAND CONCEPTS
CONCEPTUAL PROJECT · FITNESS BRAND
ALPHA FITNESS CLUB
Alpha Fitness Club is a premium gym concept built around a bold, precise, and sophisticated visual identity. The monogram, gold tones, and dark textures carry through from the logo into the space, creating a distinctive environment centered on discipline, strength, and results.
LOGO · VISUAL IDENTITY · BRAND IN USE
CONCEPTUAL PROJECT · NATURAL SKINCARE
OLIVÉA
OLIVÉA is a luxury natural skincare concept inspired by the nourishing benefits of olive oil and the calm rhythm of the Mediterranean. Its natural formulas are designed to leave the skin feeling soft, smooth, deeply hydrated, and cared for — turning an everyday routine into a Mediterranean ritual of calm and comfort you’ll want to return to.
LOGO · VISUAL IDENTITY · PACKAGING DESIGN · CAMPAIGN DESIGN
YOUR IDEA · OUR NEXT PROJECT
THE NEXT STORY WE SHAPE
COULD BE YOURS
Each of these projects started as an idea and grew into a distinctive visual concept.
Now it’s time to find the right creative direction for your brand — together.