{"id":457,"date":"2026-08-05T18:01:29","date_gmt":"2026-08-05T18:01:29","guid":{"rendered":"https:\/\/ejdigitalworld.com\/?page_id=457"},"modified":"2026-08-19T13:09:42","modified_gmt":"2026-08-19T11:09:42","slug":"branding-i-vizuelni-identitet","status":"publish","type":"page","link":"https:\/\/ejdigitalworld.com\/en\/branding-i-vizuelni-identitet\/","title":{"rendered":"Portfolio"},"content":{"rendered":"
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BRANDING & VISUAL IDENTITY<\/p>\n<\/div><\/div>\n\n

Ideas shaped into memorable brand stories.<\/h1>\n<\/div><\/div>\n\n

Branding and visual identity presented through conceptual projects that explore different approaches to design, communication, and brand application.
Conceptual projects that reflect my approach to branding, visual content, and memorable messaging.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Alpha<\/span><\/a><\/div>\n\n
\"Kolekcija<\/span><\/a><\/div>\n\n

CLICK THE IMAGE TO VIEW THE FULL PROJECT<\/p>\n<\/div><\/div>\n\n

\"Fruitude<\/span><\/a><\/div>\n\n
\"\u010ca\u0161a<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n
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\"brendirane<\/span><\/a><\/div>\n<\/div>\n\n
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\"Fruitude<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n
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\"Kolekcija<\/span><\/a><\/div>\n<\/div>\n\n
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\"Alpha<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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CONCEPTUAL PROJECT \u00b7 BRANDING<\/p>\n<\/div><\/div>\n\n

SHADOW OF STONE<\/h2>\n<\/div><\/div>\n\n

Where the sun lingers on warm Dalmatian stone and grapevines grow between the sea and the rugged landscape, a wine story takes shape \u2014 one that carries the character of its region in every detail.<\/p>\n

Shadow of Stone is envisioned as a Dalmatian winery inspired by the enduring character of stone, the warmth of the Mediterranean sun, the wild spirit of the Adriatic, and the richness of red wine.<\/p>\n<\/div><\/div>\n\n

LOGO \u00b7 VISUAL IDENTITY \u00b7 PACKAGING DESIGN<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Brendirane<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Branding<\/span><\/div>\n\n

VISUAL IDENTITY SYSTEM<\/h4>\n

The logo, color palette, and typography come together to create a cohesive, recognizable visual system inspired by Dalmatian stone, the warmth of the sun, and the rich tones of ripe wine.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Branding<\/span><\/div>\n\n

BRAND APPLICATIONS<\/h4>\n

The brand identity is carried consistently across the bottle, labels, caps, and wine list, creating a cohesive and recognizable brand experience.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"Enterijer<\/span><\/div>\n\n

A SPACE THAT CONTINUES THE STORY<\/h3>\n

The winery space carries the brand story forward through Dalmatian stone, oak, and subtle gold accents.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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CONCEPTUAL PROJECT \u00b7 SMOOTHIE & TREATS BRAND<\/p>\n<\/div><\/div>\n\n

FRUITUDE\"\"<\/h2>\n<\/div><\/div>\n\n

Fruitude is a bright, playful concept built around creamy fruit smoothies, refreshing flavor combinations, and sweet treats that are hard to resist. It was created for people who appreciate small moments of pleasure, good energy, and flavors that can instantly lift the mood. The visual identity, packaging, and promotional content come together to create a fresh, warm, and instantly recognizable brand.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Fruitude<\/span><\/div>\n<\/div>\n<\/div>\n\n
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\"Fruitude<\/span><\/div>\n<\/div>\n\n
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\"Fruitude<\/span><\/div>\n<\/div>\n<\/div>\n\n
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FRUITUDE IN MOTION<\/h4>\n

Bright colors, a relaxed group, and dynamic framing capture the brand\u2019s youthful, urban energy.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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New flavors that keep you coming back. A vibe you can\u2019t resist.<\/h3>\n

From refreshing drinks to irresistible desserts, every product combines bold flavor, playful textures, and Fruitude\u2019s signature energy.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\"Fruitude<\/span><\/div>\n\n

MATCHA SPLASH<\/h4>\n

Iced matcha with creamy milk and a fresh finish \u2014 a little reset for a better vibe.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Fruitude<\/span><\/div>\n\n

PISTACHIO CRUNCH<\/h4>\n

Silky pistachio cream, juicy raspberries, and crunchy crumbs come together in an irresistibly creamy bite.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Fruitude<\/span><\/div>\n\n

CHOCO STACK<\/h4>\n

Soft pancakes drizzled with silky chocolate and topped with crunchy hazelnuts.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Fruitude<\/span><\/div>\n\n

BERRY BLISS<\/h4>\n

Fluffy sponge cake, cloud-like cream, juicy strawberries and blueberries, all finished with a glossy berry sauce<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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\"Branding<\/span><\/div>\n<\/div>\n\n
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VISUAL IDENTITY IN USE<\/h3>\n

From packaging and glassware to menus and napkins, every element carries Fruitude\u2019s signature colors, playful personality, and cohesive visual identity.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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SELECTED BRAND CONCEPTS<\/h2>\n<\/div><\/div>\n\n
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CONCEPTUAL PROJECT \u00b7 FITNESS BRAND<\/p>\n<\/div><\/div>\n\n

ALPHA FITNESS CLUB<\/h3>\n<\/div><\/div>\n\n

Alpha Fitness Club is a premium gym concept built around a bold, precise, and sophisticated visual identity. The monogram, gold tones, and dark textures carry through from the logo into the space, creating a distinctive environment centered on discipline, strength, and results.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Enterijer<\/span><\/div>\n<\/div>\n\n
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\"Branding<\/span><\/div>\n\n

LOGO \u00b7 VISUAL IDENTITY \u00b7 BRAND IN USE<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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CONCEPTUAL PROJECT \u00b7 NATURAL SKINCARE<\/p>\n<\/div><\/div>\n\n

OLIV\u00c9A<\/h3>\n<\/div><\/div>\n\n

OLIV\u00c9A is a luxury natural skincare concept inspired by the nourishing benefits of olive oil and the calm rhythm of the Mediterranean. Its natural formulas are designed to leave the skin feeling soft, smooth, deeply hydrated, and cared for \u2014 turning an everyday routine into a Mediterranean ritual of calm and comfort you\u2019ll want to return to.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\"Branding<\/span><\/div>\n<\/div>\n\n
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\"Branding<\/span><\/div>\n\n

LOGO \u00b7 VISUAL IDENTITY \u00b7 PACKAGING DESIGN \u00b7 CAMPAIGN DESIGN<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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YOUR IDEA \u00b7 OUR NEXT PROJECT<\/p>\n<\/div><\/div>\n\n

THE NEXT STORY WE SHAPE<\/h2>\n

COULD BE YOURS<\/h2>\n<\/div><\/div>\n\n

Each of these projects started as an idea and grew into a distinctive visual concept.
Now it\u2019s time to find the right creative direction for your brand \u2014 together.<\/p>\n<\/div><\/div>\n\n

SEND ME YOUR IDEA<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-457","page","type-page","status-publish","hentry"],"yoast_head":"\nBranding i vizuelni identitet - Portfolio - EJ Digital<\/title>\n<meta name=\"description\" content=\"Pogledajte konceptualne projekte EJ Digital Marketinga kroz branding i vizuelni identitet, kreativna rje\u0161enja i primjenu brenda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejdigitalworld.com\/en\/branding-i-vizuelni-identitet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding i vizuelni identitet - Portfolio - 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